Revive Thrift Shop

Overview

Revive Thrift Shop offers a high quality, affordable shopping experience that supports Mission: St. Louis programs and the community. The store also serves as an internship site for up to 25 at-risk men a year. Partnering with a small furniture renovation company, Anew Nature, the internships focus on retail and customer communication, as well as teaching basic furniture-making skills.

Challenge

Increase awareness of the thrift shop, particularly through strategic use of social media and other free outlets. Educate consumers about the relationship between Revive Thrift Shop, Mission: St. Louis and Anew Nature.

Solution

Create professional printed materials to raise awareness of the shop, as well as update a billboard design to create a more cohesive brand. Also provide a three-prong communications plan that covers traditional media, social media and community outreach.

Deliverables