The Bridge

Overview

The Bridge is one ministry in two locations. Its stakeholders are concerned advocates, existing to bridge ethnic, racial, religious and socio-economic cultures.

The coffee house — located in New Town, St. Charles — is a place that fosters communities to be inspired by their faith to bring peace, justice and dignity in the world.

The Fair Trade Market — located in historic downtown St. Charles — provides artisans, craftsmen and farmers in developing countries an outlet to sell their goods at fair-market value.

Challenge

Foster participation in faith community at one or both locations, or virtually. Create awareness, positive word of mouth and reputation and a robust online presence. Drive traffic between both locations.

Solution

Build a recognizable brand image to use for both locations.

Deliverables